Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. How the world sees you discover your highest value through the science of fascination. He is the author of five bestselling business books including nonobvious wall street journal bestseller and likeonomics shortlisted for best salesmarketing book of the year by 1800ceoread. How the world sees you, a complete guide on how to defeat the threat of competition and add value to every communication is also a nyt bestseller. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Jan 28, 2017 one of my favorite books about branding is fascinate. Sally hogshead believes the greatest value you can add is to become more of yourself. Starting off as an advertising writer, she ended up being a brand consultant for worldclass companies. Her studies are not about how you see the world, but how the world sees you. Aug 31, 2016 my friend sally hogshead is a new york times bestselling author and worldclass branding expert.
You know, im so excited to have you mention that because its sort of like my new baby. Now shes created a fascination personality test that actually measures how people perceive your communication. Sally hogshead has developed a researchbased system to make brands more fascinating. Sally hogshead is a new york times bestselling author, hall of fame speaker, chief executive officer of fascinate, inc and a. Are you making any of these mistakes in your career. Sally hogshead and the art of fascination rainmaker. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Sally was incredible in writing attractive ads that win the confidence of millions of customers. Sally hogshead is the creator of the fascination advantage assessment, the first communication assessment that measures your personal brand. This book is a fascinating read of sally hogshead s amazing experiences that have shaped the information and research within it. To date, sally hogshead has helped more than one million people discover their personal brand. How to make your brand impossible to resist revised and updated by sally hogshead isbn. Growing up with the last name hogshead would give anyone an unconventional point of view.
Oct 30, 2017 sally hogshead is an awardwinning writer and a brand expert. Most people will find themselves in scenario one after finishing sally hogsheads how the world sees you. My friend sally hogshead is a new york times bestselling author and worldclass branding expert. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte.
In 2005 penguin published sallys first book, radical careering. Sally hogshead is the worlds authority on fascination. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. She frequently appears in national media including nbcs today show and the new york times. Gotham books published hogshead s radical careering. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. The extra is it is easy to understand the steps i need to move through to fascinate my work and attract clients in a way i feel more comfortable in implementing. The science of fascination is based on hogsheads decade of research with 250,000 participants, including dozens of fortune 500 teams, hundreds of.
My favorite part of this edition is the new brand fascination profile. She is currently the ceo of champion women, an organization leading targeted efforts to advocate for equality and accountability in sport. I guarantee you will learn many new great ideas about conference panels from this blab of my thursday chat with the wonderful kristin arnold. How to make your brand impossible to resist by sally hogshead. Rather than the typical biography of our nations 40th president that either slams him from the left or lionizes him from the right, grande shows us the man in full. Sallys most recent two books were both new york times bestsellers. Mar 21, 2017 the difference now is that you have a deep understanding for what you have read, structured notes about key take aways and a plan for how to implement this new learning to improve your life. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. The new york times, the today show and various other media have interviewed her on several occasions. Fascination is the most powerful way to capture an audience and influence behavior. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Drawing upon her 20 years of awardwinning brand experience and proprietary market research published in 14 languages, sally teaches her stepbystep.
Youre not going to take continue reading fascinate. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Steve farber if youve read one of steves three bestselling books the radical leap, the radical edge. Over the past 15 years, rohit has advised hundreds of global brands as a. She began to see specific and interesting patterns that all centered on one element. Hogshead was recently inducted into the speaker hall of fame, the industrys highest award for professional excellence. Once you know what makes you valuable to others, you are more authentic and confident in manner.
How to make your brand impossible to resist by sally hogshead 2016, hardcover, revised at the best online prices at ebay. Sally hogshead s newest book how the world sees you sally hogshead. To get a jumpstart on your personal branding work, use the free 15minute activity. Sally s book gives you the tools, clarity and positioning to own your brand. She won hundreds of awards for branding, copywriting and creativity. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. He has worked 1on1 with over a hundred authors including daniel pink, hugh howey, barbara corcoran, chip and. See more ideas about fascinator, personal branding and brand archetypes. May 24, 2016 sally hogshead is an international hall of fame speaker and new york times bestselling author of her revised book, fascinate.
Book sally hogshead to speak author, keynote speaker. When i worked in advertising, i worked with a lot of really big brands like nike and mini cooper and target, and i saw that most brands, even if theyre small to mediumsized businesses, have to make an uncomfortable choice. She became famous in the advertising profession during her early 20s. Sally hogshead new york times bestselling author, hall of. Discover your highest value through the science of fascination. Sally hogshead, new york times bestselling author of fascinate and how the world sees you dont miss this shining book on a hill. Rohit bhargava is a trend curator and storyteller who believes in sharing nonobvious ideas. Her advertising work hangs in the smithsonian museum of american history. It is a wellwritten and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Nov 10, 2016 sally hogshead lots of speakers have a fascinating story. Apple ibooks category bestsellers, february 5, 2017 feb 10, 2017. Sally actually understands the science of fascination. Shed handled a difficult pregnancy by, among other things, writing an amazing little book, radical careering.
Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This book has helped companies large and small attract their ideal customers, but i love how the concepts in the book can build your personal reputation at work. Jul 12, 2017 can selfhelp books really make a new you. Evaluate how you act in front of managers, and take sally hogsheads personality test to see how your personal brand is perceived right now plus, be sure to download our free career resources that help you build your brand. Starting off as an advertising writer, she ended up being a. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. As with the audio version of this book, it held my attention and i was fascinated by the style and information that sally has put together for a great read. Fascinate how to make your brand impossible to resist. Sally hogshead new york times bestselling author, hall.
Sally hogshead lots of speakers have a fascinating story. Hogshead was inducted into the national speakers associations speaker hall of fame in 2012. Book sally hogshead for speaking, events and appearances. How to make your brand impossible to resist book online at best prices in india on. Discover your highest value through the science of fascination is based on the premise that to become more successful, you do not have to change who you areyou have to become more of who you are. Sally hogshead is an international hall of fame speaker and new york times bestselling author of her revised book, fascinate. How the world sees you by sally hogshead 9780062230706 harperbusiness. Love sally hogshead and her wisdom and her passion for this topic. My newest book, how the world sees you, is coming out this summer. Sep 05, 2017 hogshead was recently inducted into the speaker hall of fame, the industrys highest award for professional excellence. Sally hogsheads newest book how the world sees you youtube. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. View sally hogsheads profile on linkedin, the worlds largest professional community. Hogshead was recently inducted into the speaker hall of fame, the industrys highest award for.
In february 2010, harpercollins will publish fascinate. The difference now is that you have a deep understanding for what you have read, structured notes about key take aways and a plan for how to implement this new learning to improve your life. Please take a moment to update your preferences so that we can send the books. And as a former star in the advertising industry, she has plenty of practical experience creating fascinating messages. But its pretty much all good bits, so you may find yourself watching the whole thing. Fascinate ebook by sally hogshead 9780061966163 rakuten kobo. Sally hogshead is an awardwinning writer and a brand expert. This short online assessment identifies how your business or product is most likely to captivate anyone. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Apple ibooks category bestsellers, february 5, 2017. He has worked with authors for a decade to help them build their platform, connect with readers, and sell more books. Everyday low prices and free delivery on eligible orders.
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